Cloudinary, the image and video platform that powers many of the world’s top brands, today announced that international children’s clothing retailer Mayoral has deployed its AI-powered platform and the CMS from its partner CoreMedia to help transform its website and e-commerce shopping experience. With Cloudinary’s advanced image and video optimization capabilities and CoreMedia’s content experience engine, Mayoral is able to deliver flawless, visually-rich customer experiences with ease and greater efficiency.
As part of its digital transformation, Mayoral was committed to adopting the most effective workflows for managing millions of images in its product portfolio and delivering them in the optimal format to every website visitor, regardless of their device type, browser, or available bandwidth. Mayoral’s new automated process is powered by Cloudinary Programmable Media and Cloudinary Assets, the company’s enterprise-grade digital asset management (DAM) solution, as well as the CoreMedia CMS.
Cloudinary’s API-first approach provides Mayoral with a single source of truth for managing the entire visual media lifecycle across their tech stack, and leverages advanced AI to ensure it remains on the cutting edge of digital experience and efficiency. The seamless connection between the Cloudinary and CoreMedia platforms enables the Mayoral digital team to deliver engaging visual content at unprecedented speed and scale, saving its teams dozens of hours of time each week that can be reallocated to more rewarding and impactful activities.
“To keep online shoppers engaged and loyal, images and video on ecommerce sites not only have to look really appealing, but also perform well across all devices,” said Shelby Britton, senior director product marketing for Programmable Media at Cloudinary. “Alongside CoreMedia, we are helping Mayoral to strike this balance and provide an exceptional online experience to the families around the world who rely on them for beautiful children’s clothes and accessories.”
“This project for Mayoral with Cloudinary is the ideal showcase for our combined effectiveness at automating, streamlining and optimizing core digital asset workflows, at scale,” said Martin Schlüter, VP Sales Central Europe at CoreMedia.
10,000 brands and more than 1.5 million developers rely on Cloudinary to manage the full lifecycle of their images and videos and to enable the transformative visual experiences that engage, convert, and retain customers. Mayoral joins a large group of top retail and e-commerce brands that rely on Cloudinary for image and video management, including Dune London, Neiman Marcus, Minted, Paul Smith, Wren Kitchens, Rapha and River Island.
