LG Display, the world’s leading innovator of display technologies, will highlight its global leadership by introducing cutting-edge OLED and LCD displays at CES 2019 in Las Vegas from January 8 to 11.
With a range of new and groundbreaking OLED display products, LG Display will take this opportunity to emphasize the unparalleled picture quality and premium value that this technology offers, reinforcing its innovative OLED supremacy in various shapes and sizes.
LG Display will introduce an 88-inch 8K Crystal Sound OLED (CSO) display with an advanced 3.2.2 channel sound system embedded into the display. The sounds which emanate directly from the panel reach new audio heights, and when combined with Dolby Atmos®, this acoustic innovation enables viewers to experience dynamic sound coming from their top, bottom, left and right. This cutting-edge 8K display brings a whole new level of realism combined with unrivaled picture quality to viewers.
Having opened the era of the 8K display by uncovering the world’s first 88-inch 8K OLED display at last year’s CES, LG Display will further expand its 8K OLED product lineup with the introduction of a 65-inch 8K OLED display at this year’s CES. The company will also unveil a 65-inch UHD Crystal Motion OLED (CMO) display with the world’s fastest Motion Picture Response Time (MPRT) of 3.5m/s. This cutting-edge product will enable viewers to catch all the speed of sports and action movies in their original vibrancy without any motion blur.
LG Display will showcase an unprecedented sculpture in the form of a flower, made of four 65-inch UHD OLED displays with their edges curled inwards as flexibly as petals. With this artwork, the company will illustrate the advantages of the unrivaled rollability and bendability of OLED displays, establishing what the company can do without compromising excellent picture quality.
In addition, the company’s various differentiated products including commercial and automotive displays will be on show at this year’s CES.
On the commercial display side, LG Display will showcase an 86-inch electronic whiteboard display with the company’s in-TOUCH technology embedded inside the display, which will enable greater touch precision, clearer picture quality and a slimmer design. In particular, the company will emphasize the potential of OLED for commercial use by unveiling a giant show window display composed of four 55-inch transparent OLED panels with 40 percent transparency.
On the automotive display side, it will introduce the world’s largest 12.3-inch transparent OLED panel with 45 percent transparency, highlighting the company’s highly advanced technology in that sector. In addition, a 12.3-inch QHD POLED Center Information Display (CID) will be showcased among its various other automotive displays being unwrapped at the show.
The next-generation monitor display market meets convenience with LG Display’s new concept of desktop monitor, the 27-inch Neo Art portable display. PC and mobile devices easily connect to this large monitor via a simple USB-C port. With a display that is both portable and wireless, users can maximize how they use their space as this product combines the movability of a mobile device with the usability of a large-size screen.
LG Display will highlight its leading Oxide backplane technology by introducing a 27-inch UHD LCD monitor display with 2.8mm bezels on the top, left and right sides – the extremely narrow bezels narrowed by 50% compared with existing models through the adoption of Oxide backplane technology. The company is also showcasing a 13.3-inch UHD LCD display with an Oxide backplane for notebook computers, significantly reducing hourly power consumption to merely 2.8 watts. It will further expand its use of Oxide backplanes in high-resolution notebook and monitor displays to accentuate the superior picture quality of IPS technology while dramatically cutting energy consumption.
The company will furthermore introduce 65-inch and 75-inch 8K LCD TV panels based on IPS technology, which is advantageous for high-resolution LCD panels thanks to realizing higher transmittance. These two new products realize outstanding wide-viewing angles with no image distortion or decrease in brightness, whether they are viewed from the far left or right end of the panel, thus leading to outstanding 8K images. In addition, borderless design applied on three sides of the company’s 8K LCD TV panels elevates the finished product with added luxury.
“LG Display has been leading the global display market by proactively responding to rapidly changing market trends and needs based on our highly differentiated technology,” said Dr. Sang Beom Han, CEO and Vice Chairman of LG Display. He added, “As a leader of the large-size OLED business, we will apply the premium value of OLED beyond TV to grow the market as well as proactively responding to the fast-changing next-generation display industry. Doing this, we can continually provide highly differentiated value to the market and customers, and cement our position as the display market leader.”
