SimilarWeb Acquires Quettra To Expand Mobile Intelligence

SimilarWeb acquires Silicon Valley-Based Company to integrate app audience insight and measurement into its industry-leading market intelligence platform

New York, NY (December 10, 2015) SimilarWeb™, the global leader in digital market intelligence for web and mobile apps, announced today the acquisition of Silicon Valley-based mobile intelligence company, Quettra.
Quettra’s mobile analytics platform provides direct measurement for app developers to better understand their own users. The groundbreaking intelligence leverages deep mobile technology, to provide analysis, including brand affinities, inferred demographics, and the data that explains why users uninstall an app, helping to solve retention problems for developers. Their advanced understanding of the needs of app developers comes from the veteran Quettra team who came from leading companies like ex-Google, eBay and Microsoft veterans.

Quettra’s audience insight app technology will be integrated with SimilarWeb’s multidevice global market intelligence platform. This will enable app developers to not only understand their own users at a much deeper level, but also to understand how they can benchmark themselves against the external market..

SimilarWeb’s market insights have become the way millions of businesses worldwide, including Google, eBay and Nike, and discover, deploy, and decide their online strategies. The solution has unparalleled breadth covering 80 million websites and 3 million apps worldwide.
As part of the acquisition, SimilarWeb announced the opening of its Silicon Valley office in Mountain View, CA. All of Quettra’s employees will be continuing with SimilarWeb, which will seek to further recruit and grow its presence in Silicon Valley. In the past year SimilarWeb has tripled the size of the business growing from 100 to 300 employees and has plans to continue its rapid growth in 2016.

“We are always looking for ways to enhance our platform and incorporate the best talent and were so impressed by the amazing technology that the visionary management team at Quettra was able to develop” said Or Offer, CEO and Founder of SimilarWeb.

“By joining forces, we will be able to provide the data that app developers need to better understand their own audience and make better monetization decisions by out strategizing the competition. Our goal is continued investment in the leading talent and technology to ensure we are the number one player in the mobile and app ecosystem.”

Quettra was founded by Ankit Jain, former head of Search and Discovery for Google Play, and a leader in the field of mobile intelligence. Prior to its acquisition, Quettra had raised $2.9M in seed funding from leading venture capital firms, angel investors and partners including CrunchFund, Data Collective, Google Ventures, Horizons Ventures, Miramar Digital Ventures and SV Angel. The team at Quettra comprises leading experts in search and discovery, engineers and statisticians with deep background in all aspects of mobile and app technology

The company only came out of stealth mode in May of this year and was able to rapidly improve the way developers create, market and deliver their products to new users. Following the acquisition, Ankit will join SimilarWeb’s Executive Group in the Product Team.
“Quettra’s mission was to redefine the way that developers engage with their customers by understanding their user’s mobile interaction and improving their experience,” said Ankit Jain, CEO and Founder of Quettra.
“Joining SimilarWeb gives us the opportunity to take our technology to an even wider audience and integrate our mobile intelligence into the cross-device measurement platform that SimilarWeb has built. It’s becoming very clear that the world of marketing needs external market intelligence to properly function and by integrating Quettra into SimilarWeb we aim to influence the way that business is being done at a global scale.”

###
About SimilarWeb

SimilarWeb has raised $65 million to date, The company currently employs 300 people across 8 global offices. SimilarWeb is the company that millions of businesses around the world use to discover, decide and deploy their online strategy. Organizations like Google, eBay, Nike, and OLX rely on SimilarWeb for their competitive market intelligence. Insights gleaned from SimilarWeb are regularly cited by leading publications including Bloomberg Businessweek, Forbes, Wall Street Journal, TechCrunch and AdWeek. SimilarWeb was recognized in 2015 as one of Europe’s top 100 fastest growing companies by Red Herring, was selected by Wired Magazine as one of the hottest 100 start-ups in Europe, and was named by Business Insider as one of the 50 enterprise startups to bet your career on in 2016.